Propagandist Company Limited was established in 1994 by a group of advertising experts who made commercials for major consumer products. The group consisted of Satit Kalawantavanich, Boonkiat Korsanan, Yodphet Sudsawad, and Metta Sudsawad, gaining invaluable exposures and experiences in home décor and functional products at international level while filming those commercials. They recognized that something was missing from everyday products – the innate sense of Thai playfulness. The spirit of fun and the sense of humor can be found in every aspect of Thai culture, Propagandist tries to capture these spirits around the working environment into products under the brand Propaganda. The design concept of Propaganda focuses on the ultimate utility of our products. It is an attempt to satisfy human being’s basic needs, and to solve daily problems in a more convenient and better life. The concept also blends a liberal measure of wit with discerning materials forged together with sophisticated production techniques that enhance the value-added impact of each object without losing sight of the global trends in terms of design sensibilities and market demands. In 1996, Propagandist first ventured into the international marketplace, meanwhile, started to acquire plenty of world-class awards such as Good Design 2000, Good Design 2001, Form 2001, Good Design 2002, G-Mark 2002, Red Dot award 2002, Good Design 2005 and Good Design 2006. Products under the brand Propaganda are now available in more than 30 countries throughout the US, Europe, Hong Kong and Japan.
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